New Year: “Dress for Yourself” – AVIDLOVE Uses Lingerie as a Medium to Awaken Women’s New Self-Care Proposition
As the new year arrives, an increasing number of women are incorporating self-care and body confidence into their annual plans. Against this trend, AVIDLOVE, a lingerie brand dedicated to women’s experiences, has recently launched its New Year theme “New Year Reset,” advocating for women to redefine the relationship between lingerie and confidence by starting with “dressing for themselves.” From “Pleasing Others” to “Pleasing Oneself”: A Comprehensive Awakening of Women’s Self-Love Consciousness In recent years, the concepts of “self-love” and “body positivity” have gained significant traction among American women. When selecting…
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